Current:Home > MyTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -TradeGrid
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-18 11:53:46
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (36213)
Related
- Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
- Are we overpaying for military equipment?
- Girl who held Thank You, Mr. Policeman sign at Baton Rouge officer's funeral follows in his footsteps
- Right whale juvenile found dead off Martha's Vineyard. Group says species is 'plunging toward oblivion'
- This was the average Social Security benefit in 2004, and here's what it is now
- Green Energy Justice Cooperative Selected to Develop Solar Projects for Low Income, BIPOC Communities in Illinois
- Serbia considers reintroducing a mandatory military draft as regional tensions simmer
- Super Bowl single-game records: Will any of these marks be broken in Super Bowl 58?
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- 2024 Super Bowl is set, with the Kansas City Chiefs to face the San Francisco 49ers
Ranking
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Russian opposition figure Kara-Murza moved to another prison, placed in solitary confinement again
- Illinois election board to consider whether to boot Trump from ballot over insurrection amendment
- Was Amelia Earhart's missing plane located? An ocean exploration company offers new clues
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Putin and Lukashenko meet in St Petersburg to discuss ways to expand the Russia-Belarus alliance
- UAW chief Shawn Fain explains why the union endorsed Biden over Trump
- China sees two ‘bowls of poison’ in Biden and Trump and ponders who is the lesser of two evils
Recommendation
Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
IVF may be tax deductible, but LGTBQ+ couples less likely to get write-offs
Judge denies Cher temporary conservatorship she’s seeking over son, but the issue isn’t dead yet
Turn Your Bathroom Into a Spa-Like Oasis with These Essential Products
South Korean president's party divided over defiant martial law speech
Horoscopes Today, January 27, 2024
2024 Super Bowl: Latest odds move for San Francisco 49ers vs. Kansas City Chiefs
This Memory Foam Mattress Topper Revitalized My Old Mattress & I’ve Never Slept Better